Some Sticky Grammar Situations Or How To Avoid Some Ugly Mis

October 5, 2008

With the advent of electronic word-processing and spellchecker programs, many people just presume that simply by running spellchecker all of their grammar errors will be caught and corrected. This is simply not so. Spellchecker programs often include some grammar checking, but no man-made program can catch all the innuendoes of the English language.
This article can [...]

10 Keys To Writing Copy That Sells!

September 26, 2008

Whether you’re selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades … to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a [...]

1-2-3 Submitting Your Work To Publishers

June 12, 2008

I’ve finished my first book: each word has been read and re-read, each sentence edited, each page a labor of love. All my family and friends have read my book and assured me it’s wonderful – sure to be the next bestseller. I have an agent, who praises my work and artistic genius. He submits [...]

10 Keys To Writing Copy That Sells!

June 11, 2008

Whether you’re selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades … to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a [...]

Do Your Children Know How To Be Safe?

June 10, 2008

We’ve all seen the terrible stories on the news of children being kidnapped or worse. You do your best to protect yours, of course, but is it enough?
One of the first things you need to teach your children, of course, is to not talk to strangers. However, you need to make sure that [...]

Some Sticky Grammar Situations Or How To Avoid Some Ugly Mis

June 10, 2008

With the advent of electronic word-processing and spellchecker programs, many people just presume that simply by running spellchecker all of their grammar errors will be caught and corrected. This is simply not so. Spellchecker programs often include some grammar checking, but no man-made program can catch all the innuendoes of the English language.
This article can [...]

10 Eye Popping Ad Copy Secrets

June 10, 2008

1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.
2. Publish a list of famous and respected customers who have bought from you [...]