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Your Fundraising Letter P.S.: 10 Ways To Write Powerful Postscripts.

August 5, 2008

Your postscript is one of the most important parts of your fundraising letter. It usually stresses the point of your letter and asks for action. Some donors read it first. Some professional writers write it first. Since the P.S. is one part of your letter that you can be confident your donors will [...]

Written by Michelle · Filed Under Direct Mail 

Building And Maintaining an Email List

July 3, 2008

Every time you send an email or newsletter to your list, one of two things happens. 1. Your email makes a positive impression, and your readers feel you are worthy of their attention and continued interest. Or, 2. Your email is disappointing in some way, and your readers view the next email you send [...]

Written by Michelle · Filed Under Direct Mail